Arutyunyan Svetlana Aikovna

Place of work

Organization:
FSBEI of HE "Astrakhan State University"
Position:
доцент
Degree:
candidate of economic sciences

Author's articles(1)

Brand-shaping and brand-building of ecotourism and its influence on the appeal of the Astrakhan Region territory

16.08.2017

Annotation

in this article ecotourism branding is considered as the innovative tool of the territories with the low tourist appeal level advance. Ecotourism branding realization will allow to increase tourist appeal of the territory and as a result to provide uniqueness of a tourist product, potential and genuine demand for it.
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