List of publications on a keyword: «brand»

The article is devoted to the problem of feminist marketing in fashion. The author notes that the key point in marketing is authenticity - when brands sincerely embrace feminist values, it can lead to stronger emotional connections and a more engaged consumer base.

The article discusses the principles of interdisciplinary relations required to train the students of "Management in business of design", who specialize in the fashion industry. A description of a tested methodology of a design project on research and definition of the "DNA of fashion brands" is provided. The article substantiates the application of the project method in business education and design education, which has established itself as effective in training future specialists at different levels of professional training. This method provides the opportunity to integrate students into the creative process and motivate them to solve unconventional problems. Working on this project in a group allows students to acquire teamwork skills and get acquainted with the functioning of global manufacturers of clothing and accessories. The result of the project is a presentation in which all stages of research, analytical process.

The used car market currently remains at a high level in Russia, since not everyone can afford to buy a new car. The situation is similar in the capital of our country, Moscow. Except that there is more demand for foreign-made cars than for domestic ones, unlike the other regions of the country. The authors have analyzed the used car market in Moscow and determined which brands and models are the most popular in the city.

Article is devoted to influence of a brand for consciousness of the person, his emotion and memory and also what helps the companies to be allocated against the background of competitors.

Summary: idea of the Perm system of rocks as independent and special part of the general international stratigraphic scale entered geological science in 1841, thanks to opening of the Scottish scientist R.I. Murchison. Murchison called a new system of the general stratigraphic scale (and, respectively, the Permian Period of a geochronologic scale) on the Perm province. The short valid name of these divisions – perm. This name was included forever into geological science and practice as outstanding achievement, according to the academician B. S. Sokolov, "a heroic era" of great discovery in geology. It is an absolute geological and historical priority of Perm and Perm Krai. Most the concept "Permian Period" which is now used not only in geology was widely adopted, but also is a widespread brand. The "Permian Period" brand is used in tourist and nature protection subject, in cultural science, in scenic activity of various creative groups and performers of music and songs, in educational

In this article ecotourism branding is considered as the innovative tool of the territories with the low tourist appeal level advance. Ecotourism branding realization will allow to increase tourist appeal of the territory and as a result to provide uniqueness of a tourist product, potential and genuine demand for it.

This article uses a semiotic and visual-cultural analysis of the Japanese leading universities branding. It is shown that the design of a corporate style of universities in Japan has historical roots and serves as the basis of the brand of the university as well as Japan in whole.

In this research the authors tried to investigate and generalize theoretic and applied studies of aesthetic taste, as well as, opportunities of its productivity distribution in terms of socio-cultural, person-professional and psychological levels. The article deals with traditional outlooks upon the origin of taste and its relationship with art and its current situation of taste functioning in terms of increasing globalization, virtualization and informatization of modern society.

The article considers the possibility of using branding technology in the learning process of high school students. This technology application increases the learning motivation, forms an integrative knowledge and develops creativity, public speaking, teamwork and mutual assesment skills.

The article clarifies the definitions of "soft power", "national brand" and "country image". In this article analyzes the components of "soft power", the factors of "country image", shows the role of the media in shaping a positive image. The paper attempts to identify the relationship between the concepts of "soft power", "national brand" and "country image" in the political communication.

In today's world, creating a successful business requires not only quality goods or services, but also a unique company image. The key element of marketing strategy – branding – is used to create it. Digital branding is becoming increasingly important in the use of digital communication channels to strengthen the brand, it is aimed at creating a positive impression of the brand in the online space, attracting the audience and increasing recognition. This article analyzes information sources on the topic under study and uses the example of the Golden Apple company to consider the tools and ways to achieve the goal with the help of digital branding: it highlights cases of interaction with other companies to implement and upgrade various digital components, and presents the financial results of the organization in recent years, indicating the successful functioning of the applied branding tools and, as a consequence, the competitiveness of the company.