List of publications on a keyword: «привлекательность территории»
[08.00.00] Экономические науки
Publication date: 21.08.2017
Evaluate the material Average score: 0 (Всего: 0)
Svetlana A. Arutyunyan , candidate of economic sciences
FSBEI of HE "Astrakhan State University" , Астраханская обл
«Brand-shaping and brand-building of ecotourism and its influence on the appeal of the Astrakhan Region territory»
In this article ecotourism branding is considered as the innovative tool of the territories with the low tourist appeal level advance. Ecotourism branding realization will allow to increase tourist appeal of the territory and as a result to provide uniqueness of a tourist product, potential and genuine demand for it.
Publication date: 22.11.2016
Evaluate the material Average score: 5 (Всего: 3)
School of Economics and Management FSFEI of HE “Far Eastern Federal University” , Приморский край
«The role of territorial marketing in the formation of Russian Far East social and economic development complex»
The article describes those areas of marketing tools which used in the complex of measures on Far East development. The role of territory marketing in formation of conditions for social and economic development of Far East macroregion is determinated; proposals on marketing approach to territory management in order to increase its competitiveness and attractiveness are formulated.