List of publications on a keyword: «targeting»
Экономика
Moskovskii gosudarstvennyi lingvisticheskii universitet , Москва г
«Primenenie iskusstvennogo intellekta dlia povysheniia effektivnosti reklamnykh kommunikatsii»
This paper investigates how artificial intelligence (AI) technologies are used in improving the advertising communications effectiveness. The authors analyze how the use of AI can affect the advertising campaign effectiveness, and also consider the potential application of AI in the global advertising market. The object of the study is advertising communications of commercial enterprises. The subject is using AI in advertising communications. This article attempts to identify and characterize the directions of using artificial intelligence in advertising communications to improve their effectiveness. To achieve this goal, the following tasks are supposed to be solved: to identify opportunities to improve the effectiveness of targeting using AI; to consider the AI use to create unique advertising content (generation of texts, images and video content); to identify opportunities to analyze large amounts of data on the behavior and preferences of the target audience, its segmentation and, accordingly, the creation of personalized advertising messages; to consider the possibilities of providing personalized support for communications with customers using AI in advertising communications. As a result of the study, the authors offer a definition and characteristics of the main directions for using artificial intelligence in advertising communications.
Siberian Institute of Management (branch) of FSBEI of HE "Russian Presidential Academy of National Economy and Public Administration" , Новосибирская обл
«Inflation Targeting: Advantages and Disadvantages»
In this article, inflation targeting in Russia is considered, taking into account international experience. The role of the key rate as the main instrument of monetary policy is analyzed. The study also deals with the benefits and shortcomings of the transition to inflation targeting in Russia.
Economics
Barno U. Bekmukhumedova , degree-seeking student , senior teacher
Gulistan State University , Uzbekistan
«Advertising on the Internet as a marketing tool in the field of interaction between customers and sellers»
In this article the author outlines that in the age of information technologies, the sphere of interaction between customers and sellers has moved to the Internet. Every day 5 billion people on the planet enter the network. In this regard, in recent years, advertising on the Internet has become increasingly popular. The author of the article points out various types of advertising. The author comes to a conclusion that modern business structures and private entrepreneurs actively use social networks to promote their products and services, because social networks are an ideal advertising platform.