List of publications on a keyword: «advertising services»
Экономика труда и управление персоналом
Publication date: 24.07.2020
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Sergei I. Moroz , bachelor , студент
Leonid E. Popok , candidate of economic sciences
FSBEI of HE "Kuban State Agrarian University named after I.T. Trubilin" , Краснодарский край
«Ensuring the Competitiveness in the Advertising Industry by Means of Strategic Management»
The article offers a detailed justification for the need for timely determination and formation of strategic management of the organizations' operational activities in the field of advertising services. This approach allows you to organize an effective advertising process, determine acceptable options for strategic planning of activities.