List of publications on a keyword: «advertising effectiveness»
Психология
Publication date: 31.07.2020
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FSBEI of HE “The Russian Presidential Academy of National Economy and Public Administration” , Москва г
«Psychological Conditions for Effective Advertising»
The article is devoted to the analysis of advertising and its impact on consumer behavior and choices. A justification of such processes from a psychological point of view is given. Psychological methods and criteria for evaluating the effectiveness of advertising are also considered. An example of a specific advertising case is presented and analyzed. Several key conditions for effective advertising are identified.