List of publications on a keyword: «digital branding»

In today's world, creating a successful business requires not only quality goods or services, but also a unique company image. The key element of marketing strategy – branding – is used to create it. Digital branding is becoming increasingly important in the use of digital communication channels to strengthen the brand, it is aimed at creating a positive impression of the brand in the online space, attracting the audience and increasing recognition. This article analyzes information sources on the topic under study and uses the example of the Golden Apple company to consider the tools and ways to achieve the goal with the help of digital branding: it highlights cases of interaction with other companies to implement and upgrade various digital components, and presents the financial results of the organization in recent years, indicating the successful functioning of the applied branding tools and, as a consequence, the competitiveness of the company.