List of publications on a keyword: «communication tactics»

Филологические науки

Publication date: 26.04.2016
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Marchenkov Andrei Aleksandrovich , магистрант
FSAEI of HE "M.K. Ammosov North-Eastern Federal University" , Саха /Якутия/ Респ

«Рекламные стратегии образовательного дискурса»

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In this article the advertising strategies research is proposed based on the websites of Faculty of Languages and Literatures of LMU Munich and Faculty of Modern and Medieval Languages of the University of Cambridge. Analysis of the data revealed the advertising strategies used within the educational discourse in order to attract prospective students.