List of publications on a keyword: «national brand»

История и политология

Publication date: 08.06.2016
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In Zhuyuy , аспирант
FSAEI of HE "Far Eastern Federal University" , Приморский край

«Interconnection between the terms "soft power", "country brand" and "country image" in political communication»

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The article clarifies the definitions of "soft power", "national brand" and "country image". In this article analyzes the components of "soft power", the factors of "country image", shows the role of the media in shaping a positive image. The paper attempts to identify the relationship between the concepts of "soft power", "national brand" and "country image" in the political communication.