List of publications on a keyword: «»
Экономика
Irina Y. Glinskaya , doctor of political sciences
FSAEI of HE «Peoples’ Friendship University of Russia» , Москва г
«Peculiarities of conducting an advertising campaign of a commercial bank»
The article outlines special characteristics of banking advertising. It describes the main types of banking advertising as well as the main types of banking products and services. What is more, the authors discovered the peculiarities of advertising budgeting of a commercial bank, analyzes different methods of determining the advertising budget and controlling the work of an advertising department of a commercial bank.
Galina B. Dolgova
FSAEI of HE "Lobachevsky State Research University of Nizhniy Novgorod" , Нижегородская обл
«Using 1C tools when developing enterprise information systems»
In modern society enterprises play an important role in economy. In order to avoid failures in an enterprise work and to save essential information, people develop special software aimed to perform an account and to automate some processes. It is necessary to decide on creation methodology before starting to develop this software. It should make the creation of an information system much easier. Therefore, there is a problem of using 1C (the design system of application solutions) tools for developing enterprise information systems (EIS).