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The article is devoted to the study of the emergence of the concept of «symbol» in Russian culture of the XVIII century. The idea of introducing symbols into the culture, allowed not only the extollment of the secular over the religious, but also the strengthening of the right to power. Appealing to the book «Symbols and Emblemata» allows us to consider the ideas of Peter the First in the framework of cultural discourse.

This article briefly considered the problem of healthy food, culture of food and influence of design as a culture on the positive perception of useful products. The comparative analysis of the American fast food and the Japanese sushi (the most common forms of fast food in our country) are carried out for identification of design means at the expense of which the attractive image of food is formed and the visual harmony is reached. Several versions of the approved design decisions for achievement of desirable taste perception are also offered.