Kronevald Ekaterina Valerevna

this article briefly considered the problem of healthy food, culture of food and influence of design as a culture on the positive perception of useful products. The comparative analysis of the American fast food and the Japanese sushi (the most common forms of fast food in our country) are carried out for identification of design means at the expense of which the attractive image of food is formed and the visual harmony is reached. Several versions of the approved design decisions for achievement of desirable taste perception are also offered.