List of publications on a keyword: «image»


Парадигмы современной науки

Publication date: 30.01.2018
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Roman V. Andrienko , postgraduate student , аспирант
FSAEI of HE "Southern Federal University" , Ростовская обл

«Personal Competence of the Manager in the Conditions of the Cluster Organization of the Region»

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The paper considers the problem of the formation of a competent manager, who is able to fulfill the tasks, aimed at effective organizational development of not only autonomous enterprises, but also intensively forming innovative cluster formations of regions that is relevant in the current economic, social and political development of the Russian Federation. It is emphasized that today the formation and improvement of the manager's personal competence as a component of professional competence, acquires great importance in order to create the necessary conditions for the successful functioning of the territorial cluster. The structural and contextual essence of the manager's personal competence as a universal component of the individual is specified. The main features of the manager's personal competence in the context of cluster entities are determined, taking into account the specifics of the region, the comprehensive interaction of cluster enterprises, the features of corporate partnership and individual cooperation.

[08.00.00] Экономические науки

Publication date: 21.08.2017
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Mariya L. Bacherikova , аспирант
School of Economics and Management FSFEI of HE “Far Eastern Federal University” , Приморский край

«Marketing evaluation model of the territorial image»

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This article analyzes the existing models for assessing the image of the territory and concluded that it is necessary to develop a model that allows to assess the image of the territory taking into account all the main target audiences. The study of models of the image of the territory considered in the scientific literature was carried out by the method of traditional (non-formalized) analysis of documents on the basis of scientific publications of Russian and foreign authors. The author suggests using the «ideal point» model to assess the image of the territory. At the same time, the assessment of the image of the territory should be carried out for all groups of consumers, taking into account the weight coefficients reflecting the importance of opinions and the number of respondents of each group.

Publication date: 18.05.2018
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Mariya L. Bacherikova , аспирант
School of Economics and Management FSFEI of HE “Far Eastern Federal University” , Приморский край

«Justification of marketing technologies choice for formation of favorable image of the territory with the interests of consumers (on the example of Primorsky Krai)»

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The article presents the rationale for marketing technologies choice to create a favorable image of the territory, taking into account the interests of consumers. Evaluation of marketing technologies influence on consumer behavior was carried out on the basis of correlation-regression analysis of indicators of perceived intensity of using specific marketing tools and technologies, and indicators characterizing territorial image, territorial product quality, resident consumers' satisfaction with territorial product, territorial product attractiveness for non-resident consumers, and consumers' loyalty to the territory. At each stage of favorable territorial image forming process based on marketing technologies, some marketing tools and technologies may be planned together for some consumer groups. The study revealed the possibility of involving consumers in the joint creation of value and formation of a favorable territorial image, which in turn will help to prevent and resolve conflicts of their interests, increase their satisfaction with the territorial product and their loyalty to the territory.

Парадигмы современной науки

Publication date: 11.05.2018
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Roman E. Telpov , candidate of philological sciences , доцент
Khong zhang Nguen , bachelor of pedagogical sciences , Магистрант II курса
FSBEI of HE “Pushkin State Russian Language Institute” , Москва г

«Отражение концепта «глупость» в русских и вьетнамских фразеологизмах, пословицах и поговорках»

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The article explores different aspects of the concept «stupidity» presented in Russian and Vietnamese phraseology, proverbs and sayings. Based on the comparative analysis of Russian and Vietnamese stable expressions, united by the concept «stupidity», it is concluded that in most characteristics the understanding of this concept in Russian and Vietnamese coincide. The most important non-matching characteristic of the concept «stupidity» is that Russian linguoculture is characterized by ambivalent understanding of stupidity, in the light of which stupidity can be a phenomenon closely related to cunning, and Vietnamese linguoculture is characterized by a more unambiguous assessment of stupidity.

[08.00.00] Экономические науки

Publication date: 04.08.2017
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Marina V. Bryantseva , candidate of historical sciences, docent , профессор
Russian Academy of Military Sciences , Москва г

«Corporate social responsibility of business»

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The article is devoted to actual problems of corporate social responsibility (CSR) in today's Russian society, where today it is recognized as one of the most important theoretical and practical problems in terms of establishing effective mutually beneficial cooperation between the state, business and various social institutions, and is the focus of scholars and practitioners of social and economic spheres of society.

Тема номера

Publication date: 13.03.2020
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Anna V. Kalinchuk , candidate of biological sciences , professor
Harvard University , USA
Andrey V. Antsyborov , graduate student
Mental Health Clinic «Psyche» , Ростовская обл

«Nightmares in Medical Practice»

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Nightmares are scary or disturbing dreams which are associated with negative feelings, such as fear, terror or disgust. These feelings oftentimes awake the dreamer, who can easily recollect the content of the nightmare. Nightmares are not necessarily a symptom of a disease. Moreover, nightmares with little emotional response are experienced by almost all people once in a while without any risk for their health. However, nightmares that occur frequently and disturb the sleep might lead to clinically significant impairments in social, professional and other areas of life. They are considered a sleep disorder (parasomnia) and require a proper treatment. This review discusses the theoretical models of nightmares, their causes, diagnostics and treatment strategies.

Система образования

Publication date: 02.03.2017
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Sergey L. Danilchenko , Honored worker of awareness and education of Russian Federation, academician of the RANH, academician RANS, academician of RAMT, doctor of historical sciences, professor , professor, academician of RANS, Russian Academy of Medical Technology, Russian Academy of Natural History, head of Research center of education development
Institut obshchestvennykh nauk i mezhdunarodnykh otnoshenii FGAOU VO "Sevastopol'skii gosudarstvennyi universitet" , Севастополь г

«Концепция развития филиала МГУ им. М.В. Ломоносова в городе Севастополе на период 2017–2020 годов»

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History of Branch - a consistent way of creating a sustainable open models of domestic higher education, historically proven professional effectiveness and relevance on the part of the individual, society and the state. Innovations born in the Branch of becoming tradition, became the ground for the next innovation.

Парадигмы современного образования (различные направления)

Publication date: 21.11.2016
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Svetlana N. Zhdanova , doctor of pedagogical sciences , professor
FSBEI of HE "Gzhel State University" , Московская обл

«Social and pedagogical analysis of problems and risks of individual’s informational socialization»

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This article describes the theory of individual’s informational socialization; new types of social and informational trainees’ deviations; social and pedagogical point of view on preventative measures for internet addicted children and teenagers by means of system organization of students’ informational and pedagogical support under the conditions of social and information security risks. The author concludes that there is a need in individual’s informational world-image formation as a pedagogical condition, affecting students’ informational socialization and complex internet influence, because there are development and realization possibilities of individual’s creativity in new realities of informational society together with negative effect on children.

[13.00.00] Педагогические науки

Publication date: 13.04.2017
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Ilia A. Chekin , candidate of pedagogical sciences , заведующий кафедрой
FSI of HE "Saint Petersburg Academy of the Investigative Committee of the Russian Federation" , Санкт-Петербург г

«Some questions on educational and role model of information support for adult education»

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The article discusses some questions on methodological basis of educational and role model implementation of information support for adult education in the context of adaptation and role resonance. The author reveals the main principles on which the process of the educational and role model realization is based. Speaking of the educational and role model individuality he stresses that sensual obviousness of the educational and role model is relative, fragmentary and it plays a support role. According to the author it is important to pay much attention to gnoseological capacity of the educational and role model during the process of information support of adult education.

Парадигмы современного образования (различные направления)

Publication date: 24.08.2015
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Larisa A. Satarova , doctor of pedagogical sciences , доцент, профессор
FSBEI of HE "Astrakhan State University" , Астраханская обл

«Обучение школьников основам изобразительной речи на занятиях искусством»

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In the monograph it addresses the issue of pictorial speech, which should possess a spectator, to engage in thoughtful dialogue with a picture, behind which stands learn the secrets of art, philosophically perceive set out therein the thought. Thus, to replace the traditional perception finished thoughts – the story of the picture –comes the ability to yourself interpret works of art. Understanding the structure of the picture, knowledge of the language of art, polysemy image provide freedom in the way application of effort. That is what allows of painting allows wealth to nourish sense and feelings man – spectator, perceiving the picture.

Publication date: 10.11.2015
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Nadezhda I. Sofronova , старший преподаватель
Gennadii A. Sofronov , docent , преподаватель
FSBEI of HE "Vyatka State University" , Кировская обл

«Изучения головы человека при обучении студентов академическому рисунку и скульптуре»

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The article examines the motivational commitment to educational and creative activity of students in drawing. Draws attention to the importance of assignments for the study of the human head. Stages are drawing the human skull and plaster heads. The paper is characterized by the importance of the implementation of the sculptural modeling of the human head, becoming the main goals and objectives, focusing on knowledge of plastic anatomy, finding a proportional relationship of all parts and elements of the head, on a phased maintenance work on the study of the sculptural volume plastics, transmission and creation of a professional artistic image.

Теория и методика общего образования

Publication date: 28.03.2017
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Andrei V. Kazakov , candidate of philological sciences , доцент
Mark E. Tatarinov , студент
FSBEI of HE "Vyatka State University" , Кировская обл

«Формирование политической компетенции старшеклассника в рамках исследовательской работы по теме «Метафорический образ России в зарубежной прессе»»

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The article is devoted to the problem of forming political competence of a senior pupil as a component of an individual’s civil competence. This was done through organizing and conducting research in a foreign language in the framework of the theme "Metaphorical Image of Russia in the Foreign Press".

Искусствоведение и культурология

Publication date: 29.05.2019
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Ellina N. Matiakina , магистрант
Marina M. Novikova , Honorary worker of higher professional education of the Russian Federation, candidate of cultural sciences , associate professor
FSBEI of HE "Nizhnevartovsk State University" , Ханты-Мансийский Автономный округ - Югра АО

«VISUAL STYLES OF COMPUTER GAMES»

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The article is devoted to the Visual styles of computer games, their links with the traditions of classic graphics and animations, a comparative analysis is carried out on a sample of games "GRIS", "Child of Light", and "Neverending Nightmares", "Cat Notebook", "The Whispered World", "Don't Starve," "Paper Moon", "Okami" and other

Теория и методика дошкольного образования

Publication date: 08.02.2016
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Tatyana I. Baklanova , doctor of pedagogical sciences , professor
Culture and Arts Institute of SAEI of HE "Moscow City University" , Москва г

«Аксиологическая модель развивающей художественно-образной среды дошкольной образовательной организации»

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The article presents a theoretical model of developing artistically-shaped environment of preschool educational organizations, the development of which was applied axiological campaign. The contents of each of the components of this model reflects the traditional Russian spiritual and moral values and ideals as the basis of spiritually-moral education of children in modern socio-cultural conditions. In connection with the approval in 2015, the state "Strategy of development of education in the R

Наука и инновации в современном мире и изменения социальных ценностей

Publication date: 20.04.2016
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Svetlana M. Arefjeva , candidate of pedagogical sciences, docent, docent , доцент
Naberezhnye Chelny Institute (branch) of FSAEI of HE "Kazan (Privolzhskiy) Federal University" , Татарстан Респ

«Искусствоведческий анализ рекламной продукции»

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This article describes the way of art and print advertising interaction; illustrations give an idea about the different ways they work. The proposed analysis allows to reveal quality and efficiency of product advertising from the perspective of art.

Искусствоведение и культурология

Publication date: 26.03.2016
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Aleksandr D. Salnikov , bachelor of historical sciences , магистрант
FSBEI of HE "Moscow State University of Education" , Москва г

«К вопросу о русском менталитете»

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The mysterious Russian mentality for foreigners. This is because the Russian people, being the representative of Europe, has a substantial mental differences. This is due to special geographical location, which defined the differences of the Russian character. The agricultural nature of the work gave rise to collectivism, and the constant war – special "image of the enemy". However, many original features of Russian people are replaced with alien features, which can lead to tragic consequences.

История и политология (археология, этнография, этнология и антропология, историография и др.)

Publication date: 15.11.2017
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Marina I. Polovnikova , candidate of historical sciences , доцент
FSBEI of HE "Vyatka State University" , Кировская обл

«Императорская семья Романовых и образование Императорского Православого Палестинского общества (конец XIX в.)»

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The article considers the contribution of the Romanov’s family to the creation of the Imperial Orthodox Palestinian Society. Pilgrimage trips to the Holy Land, which were carried out by representatives of the Romanov’s family, were associated with tribute to the memory of deceased relatives. This was the occasion to provide a patronage in the activities of society in Palestine and the Russian Empire.

Исторические науки

Publication date: 06.10.2015
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Iana E. Bespalchikova , студентка
Институт истории ФГБОУ ВО «Санкт-Петербургский государственный университет» , Санкт-Петербург г

«Ветхозаветные мотивы в образе Теодориха Великого в Excerpta Valesiani»

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The author explores representation and notions of political power in the Early Middle Ages. This article shows that some features of Theodoric the Great's figure from Anonymus Valesianus could be compared with features of king Solomon image from the third book of the Kings.

Культурология и искусствоведение

Publication date: 03.07.2020
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Marina M. Novikova , Honorary worker of higher professional education of the Russian Federation, candidate of cultural sciences , associate professor
FSBEI of HE "Nizhnevartovsk State University" , Ханты-Мансийский Автономный округ - Югра АО

«Primitive and Traditional Art in Modern Art Theory and Practice»

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The article is devoted to identifying the points of contact between primitive and modern cultures. The subject matter is based on the theory and practice of artistic creativity, its origins and aesthetic potential. The article reveals the degree of influence of the figurative-semantic and symbolic content of primitive and traditional culture on modern artistic creativity: on stylistic, formal techniques, themes, images; in General, on artistic thinking.

История и политология

Publication date: 08.06.2016
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Zhuyuy In , аспирант
FSAEI of HE "Far Eastern Federal University" , Приморский край

«Interconnection between the terms "soft power", "country brand" and "country image" in political communication»

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The article clarifies the definitions of "soft power", "national brand" and "country image". In this article analyzes the components of "soft power", the factors of "country image", shows the role of the media in shaping a positive image. The paper attempts to identify the relationship between the concepts of "soft power", "national brand" and "country image" in the political communication.

Culturology and art criticism

Publication date: 11.06.2019
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Grigorii A. Tkachuk , degree-seeking student , assistant professor
FSBEI of HE “Saint Petersburg State Academy of Art and Design named after A.L. Stieglitz”, , Санкт-Петербург г

«The ratio of the rational and irrational in the design of aesthetic environment»

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The article describes the use of designers in the process of preparation at the Department of Environmental Design of the Saint Petersburg Stieglitz State Academy of Art and Design unique method of preparing students for the discipline of «design». The method is based on a combination of rational and irrational approaches to work on the project. The specificity of the irrational approach to work on the creation of an artistic image of an object is described. and artistic concept. The process of searching for an artistic image of an object is analyzed. The artistic image and its value in the work on the project.

Культурология и искусствоведение

Publication date: 17.06.2020
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Grigorii A. Tkachuk , degree-seeking student , assistant professor
FSBEI of HE “Saint Petersburg State Academy of Art and Design named after A.L. Stieglitz”, , Санкт-Петербург г

«Design Modeling of the City Environment as an Object of Perception»

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The article discusses the need to find new modern approaches to formation of the urban public environment, which has the necessary qualities for the accumulation, development and improvement of the intellectual and psycho-emotional potential of society. The author describes certain distortions and destructive phenomena in the social environment of the city, which lead to negative social reactions. An opinion about the ongoing loss of social identity and degeneration of the aesthetic and creative context in the society’s mentality is expressed. The ways of solving the problems of creating sustainable positive conditions for the transformation of the urban environment are proposed.

Педагогика общеобразовательной школы

Publication date: 25.01.2020
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Denis A. Ushakov , аспирант
FSAEI of HE "Belgorod State National Research University" , Белгородская обл

«Development of a communication policy for the formation of the image of the General education organization»

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In the article, the author considers and implements the mechanism of communication policy, which contributes to the formation of the image of the organization of General education

Культурология и искусствоведение

Publication date: 10.01.2018
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Natalia V. Kramskaia , candidate of sociological sciences , доцент, профессор
Ekaterina V. Kronevald , преподаватель
FSBEI of HE "The Tyumen State Institute of Culture" , Тюменская обл

«Promotion of healthy food by means of design»

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This article briefly considered the problem of healthy food, culture of food and influence of design as a culture on the positive perception of useful products. The comparative analysis of the American fast food and the Japanese sushi (the most common forms of fast food in our country) are carried out for identification of design means at the expense of which the attractive image of food is formed and the visual harmony is reached. Several versions of the approved design decisions for achievement of desirable taste perception are also offered.

Педагогика общеобразовательной школы

Publication date: 04.05.2016
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Sergey L. Danilchenko , Honored worker of awareness and education of Russian Federation, academician of the RANH, academician RANS, academician of RAMT, doctor of historical sciences, professor , professor, academician of RANS, Russian Academy of Medical Technology, Russian Academy of Natural History, head of Research center of education development
Institut obshchestvennykh nauk i mezhdunarodnykh otnoshenii FGAOU VO "Sevastopol'skii gosudarstvennyi universitet" , Севастополь г

«Изучение факультативного курса «Образ России в русской словесности» в современной школе»

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What is new, you can learn about our country, about ourselves, if we consider all this through the prism of Russian literature? The school in the study of the elective course "The image of Russia in the Russian literature" under the guidance of the teacher, each student will be able to realize Project- research on a given topic, on the results of which are held regional and national competition "Homeland: near and far."