List of publications on a keyword: «image»

The article discusses the issues of clothing style for children, how to choose the right wardrobe for children.The distinctive features of modern style trends are given.

The article discusses the features of landscape design in cities of northern latitudes on the example of the development of the project of the alley "Puzzle" in the city of Nizhnevartovsk (Khanty-Mansi Autonomous Okrug, Russia). Analog projects of urban environment design are analyzed. The concept of the project, its ideological basis, which would correspond to the style and fit into the atmosphere of the city, is revealed; stylistic solutions (minimalism) and spatial composition of the alley "Puzzle" are described; techniques of landscaping are revealed.

The article includes the results of ethnocultural analysis from the point of its transmission considering the semantic difference between the Russian and the English language.

Цель исследования – дать определение терминам «имидж» и «политический имидж». Выяснить происхождение понятий. Определить, что в себя включает имидж политического лидера. Научная новизна исследования заключается в разработке подходов для классификации имиджа в политике. В результате выделены и охарактеризованы три подхода (функциональный, контекстуальный и сопоставительный), которые в свою очередь подразделяются на различные типы. А также, разработаны основные составляющие имиджа политика.

The article concentrated on the topic of using religious discourse for political purposes. The example of the presidential election campaign in Ukraine (2018–2019) shows that religious discourse is inextricably linked to the issue of national identity in the Ukrainian political process. This conclusion has been made of discourse analysis the news reports which were in Ukrainian TV channels during the election campaign: 1+1, Inter, ICTV and TRC Ukraine.

The primary goal of this paper is to study of the features of the linguistic representation of nature-related vocabulary in Anna Akhmatova’s lyric poems. The principles of compiling a frequency list of plant names are described, a classification of floristic vocabulary is given, and the lexical and semantic subgroup ‘trees’ is analyzed in detail. The specific features of the poet’s individual vision of floristic vocabulary are revealed, taking into account the author’s imagery explicating plant nominations in the literary text.

The article is devoted to identifying the points of contact between primitive and modern cultures. The subject matter is based on the theory and practice of artistic creativity, its origins and aesthetic potential. The article reveals the degree of influence of the figurative-semantic and symbolic content of primitive and traditional culture on modern artistic creativity: on stylistic, formal techniques, themes, images; in General, on artistic thinking.

The article discusses the need to find new modern approaches to formation of the urban public environment, which has the necessary qualities for the accumulation, development and improvement of the intellectual and psycho-emotional potential of society. The author describes certain distortions and destructive phenomena in the social environment of the city, which lead to negative social reactions. An opinion about the ongoing loss of social identity and degeneration of the aesthetic and creative context in the society’s mentality is expressed. The ways of solving the problems of creating sustainable positive conditions for the transformation of the urban environment are proposed.

This article presents a description of the stylistic devices of expressiveness used when creating a female image in modern English literature. The purpose of this paper is to determine the most important means of describing the appearance and emotional state of a woman. The novelty of the research consists in analyzing the means of creating the image from the perspective of the female perception of the world.

Nightmares are scary or disturbing dreams which are associated with negative feelings, such as fear, terror or disgust. These feelings oftentimes awake the dreamer, who can easily recollect the content of the nightmare. Nightmares are not necessarily a symptom of a disease. Moreover, nightmares with little emotional response are experienced by almost all people once in a while without any risk for their health. However, nightmares that occur frequently and disturb the sleep might lead to clinically significant impairments in social, professional and other areas of life. They are considered a sleep disorder (parasomnia) and require a proper treatment. This review discusses the theoretical models of nightmares, their causes, diagnostics and treatment strategies.

In the article, the author considers and implements the mechanism of communication policy, which contributes to the formation of the image of the organization of General education

The article discusses topical issues of formation and origin of the concept of "image" in the paradigm of the general education organization.

The article deals with the poetic system of images in the poetic speech of Uzbek lyrics on the material of the poem «Oshi halol» by the modern popular poet and translator Rustam Musurmon in the original language, as well as translations into English and Russian in a comparative aspect.

Статья посвящена использованию информационных ресурсов в учебном процессе. Автор, в частности, использует разнообразные сервисы сети Интернет.

The authors of the article present a brief comparative semantic analysis to define the similarities and differences between Russian and English proverbs and sayings, studying not only their semantic meaning, but also literary perception and understanding. The authors emphasize the subjectivity of perception and pay attention to the individual association of images common to two different cultures. The originality of this work is not only in the comparative assessment of Russian and English proverbs and sayings, but also in the definition of similarities and differences in the perception of the worldview of the two cultures, in an attempt to understand the reasons for this difference, as well as the causes and consequences of different approaches to the understanding of life facts. The authors point out the connection of the unknown with the already known, and this unknown is precisely a metaphysical approach to the already known stylistic techniques. A classification of folk sayings is built on the specific examples and the hypothesis about interaction of the national mentality and cultural-historical development is put forward. The authors emphasize that proverbs and sayings are not only a cultural achievement, but also a means of comparative cultural and linguistic analysis.

The article describes the use of designers in the process of preparation at the Department of Environmental Design of the Saint Petersburg Stieglitz State Academy of Art and Design unique method of preparing students for the discipline of «design». The method is based on a combination of rational and irrational approaches to work on the project. The specificity of the irrational approach to work on the creation of an artistic image of an object is described. and artistic concept. The process of searching for an artistic image of an object is analyzed. The artistic image and its value in the work on the project.

The article is devoted to the Visual styles of computer games, their links with the traditions of classic graphics and animations, a comparative analysis is carried out on a sample of games "GRIS", "Child of Light", and "Neverending Nightmares", "Cat Notebook", "The Whispered World", "Don't Starve," "Paper Moon", "Okami" and other

The purpose of the study was to compare skills of mental imagery among cadets and juniors of the Greco-Roman wrestling. To achieve this goal Bump questionnaire was used as an instrument to measure the level of skills for creating mental images in the practice of an athlete. The results showed that juniors in Greco-Roman wrestling scored higher in the skills “Creating the mood of images” and “Control of the formation of images” than cadets.

This article presents the results of the study of the mirror's imagery in Japanese literature. Also it presents the imagery of the mirror in the works of the Japanese writer Edagawa Rampo is analyzed. In addition, the characteristics of the mirror's imagery in a particular work by the aforementioned writer are presented , which in turn makes it possible to notice the similarities and differences between Western and Japanese ideas about mirrors.

In the article the analysis of features of formation of the image of the tutor of children of preschool age. The authors focus on the study of the conditions of non-verbal and verbal interpersonal communication with children, which have a key impact on children's experiences.

The article explores different aspects of the concept «stupidity» presented in Russian and Vietnamese phraseology, proverbs and sayings. Based on the comparative analysis of Russian and Vietnamese stable expressions, united by the concept «stupidity», it is concluded that in most characteristics the understanding of this concept in Russian and Vietnamese coincide. The most important non-matching characteristic of the concept «stupidity» is that Russian linguoculture is characterized by ambivalent understanding of stupidity, in the light of which stupidity can be a phenomenon closely related to cunning, and Vietnamese linguoculture is characterized by a more unambiguous assessment of stupidity.

This article considers the technologies of the alcohol brand formation. The advertising campaigns of the leading brands are analyzed. The peculiarities of using advertising methods, concepts and technologies are revealed. Based on the study, several specific advertising technologies are published, which are most effective in practical application.

В данной статье рассматриваются самые распространённые программные средства распознавания образов и их применимость в решении задачи идентификации маркировки товаров или номерных знаков транспортных средств, решение данных задач востребовано на современном рынке информационных технологий.

В данной статье рассматриваются средства маркировки автотранспорта (регистрационные знаки) с точки зрения распознавания образов.

The article presents the rationale for marketing technologies choice to create a favorable image of the territory, taking into account the interests of consumers. Evaluation of marketing technologies influence on consumer behavior was carried out on the basis of correlation-regression analysis of indicators of perceived intensity of using specific marketing tools and technologies, and indicators characterizing territorial image, territorial product quality, resident consumers' satisfaction with territorial product, territorial product attractiveness for non-resident consumers, and consumers' loyalty to the territory. At each stage of favorable territorial image forming process based on marketing technologies, some marketing tools and technologies may be planned together for some consumer groups. The study revealed the possibility of involving consumers in the joint creation of value and formation of a favorable territorial image, which in turn will help to prevent and resolve conflicts of their interests, increase their satisfaction with the territorial product and their loyalty to the territory.