the article describes the use of designers in the process of preparation at the Department of Environmental Design of the Saint Petersburg Stieglitz State Academy of Art and Design unique method of preparing students for the discipline of «design». The method is based on a combination of rational and irrational approaches to work on the project. The specificity of the irrational approach to work on the creation of an artistic image of an object is described. and artistic concept. The process of searching for an artistic image of an object is analyzed. The artistic image and its value in the wo...
the article discusses the need to find new modern approaches to formation of the urban public environment, which has the necessary qualities for the accumulation, development and improvement of the intellectual and psycho-emotional potential of society. The author describes certain distortions and destructive phenomena in the social environment of the city, which lead to negative social reactions. An opinion about the ongoing loss of social identity and degeneration of the aesthetic and creative context in the society’s mentality is expressed. The ways of solving the problems of creating susta...
в статье говорится об уникальности метода художественного моделирования образа объекта в разработке проектных концепций применительно к области дизайна среды. Рассматривается позитивное влияния метода на разблокирование сознания дизайнера от стереотипного, аналогового мышления, опирающегося на заимствованный проектный опыт. Предлагаются рекомендации по оптимизации процесса поиска художественного образа объекта проектирования. Приводятся примеры решения проектных задач методом художественного моделирования.
