The influence of changing marketing strategy of tourism management in Thailand on the development of tourist exchange between Russia and Thailand
Proceeding
DOI: 10.21661/r-116109
Open Access
- Published in:
- X International Scientific and Practical Conference «A new word in science development perspectives». Volume 2
- Author:
- Kinel K.G. 1
- Work direction:
- Экономика
- Rating:
- Article accesses:
- 2060
- Published in:
- eLibrary.ru
1 ANO of HE "Moscow University for the Humanities"
- APA
For citation:
Kinel K. G. (2016). The influence of changing marketing strategy of tourism management in Thailand on the development of tourist exchange between Russia and Thailand. A new word in science development perspectives, 2(4 (10)), 104-107. Cheboksary: SCC "Interactive plus", LLC. https://doi.org/10.21661/r-116109
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DOI: 10.21661/r-116109
Abstract
The article discusses aspects of international cooperation between Russia and Thailand as an example the formation and promotion of tourist product of Thailand to the Russian tourist market. Particular attention is paid to the original marketing techniques aimed at positioning a variety of tourism opportunities in the Kingdom of Thailand, which serves as the basis for sustainable tourism cooperation between the two countries.
Keywords
References
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- 2. Пугачева Е.В. Южный Таиланд. Путеводитель. Серия: «Глазами очевидца» / Е.В. Пугачева, С.О. Серебряков. – М.: Ардженто Груп, 2010. – С. 44.
- 3. Тонкин Д. Таиланд: Обычаи и этикет. Customs & Etiquette of Thailand. Серия: Краткий путеводитель / Д. Тонкин, В. Конгшири. – М.: АСТ, 2009. – С. 39.
- 4. Официальный сайт Туристического Управления Тайланда [Электронный ресурс]. – Режим доступа: www.tourismthailand.ru (дата обращения: 19.11.2016).
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