Marketing evaluation model of the territorial image
Research Article
DOI: 10.21661/r-463779
Open Access
- Published in:
- International academic journal «Science in figures»
- Author:
- Bacherikova M. L. 1
- Work direction:
- [08.00.00] Экономические науки
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- 2452
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1 School of Economics and Management FSFEI of HE “Far Eastern Federal University”
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Bacherikova M. L. (2017). Marketing evaluation model of the territorial image. Science in figures, 9-13. https://doi.org/10.21661/r-463779
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UDC 339.13
DOI: 10.21661/r-463779
Abstract
This article analyzes the existing models for assessing the image of the territory and concluded that it is necessary to develop a model that allows to assess the image of the territory taking into account all the main target audiences. The study of models of the image of the territory considered in the scientific literature was carried out by the method of traditional (non-formalized) analysis of documents on the basis of scientific publications of Russian and foreign authors. The author suggests using the «ideal point» model to assess the image of the territory. At the same time, the assessment of the image of the territory should be carried out for all groups of consumers, taking into account the weight coefficients reflecting the importance of opinions and the number of respondents of each group.
Keywords
References
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