Operational Strategy in the Strategic Management of Companies in the Pharmaceutical Industry Under Conditions of Uncertainty
Research Article
DOI: 10.21661/r-519336
Open Access
- Published in:
- Monthly international scientific journal «Interactive science»
- Author:
- Rusu V.S. 1
- Work direction:
- Экономика
- Rating:
- Article accesses:
- 1802
- Published in:
- eLibrary.ru
1 Free International University of Moldova
- APA
For citation:
Rusu V. S. (2019). Operational Strategy in the Strategic Management of Companies in the Pharmaceutical Industry Under Conditions of Uncertainty. Interactive science, 41-44. https://doi.org/10.21661/r-519336
- Full text
- Metrics
UDC 33
DOI: 10.21661/r-519336
Abstract
The operational strategies of pharmaceutical enterprises change every decade, in line with changes in production management, focusing primarily on productivity and economies of scale, the quality of the economy, ensuring the flexibility of production in the production planning account, customer orientation, and then-at the speed economy, innovation and knowledge, skills and cooperation. The problem of use and full development of productive potential occurs frequently in management activities. The emphasis in this article is on the strategic component of operational activities and not only on ensuring the current economic outcomes.
Keywords
References
- 1. Sharma S. Manufacturing Operations Management. – Florida: CRC Press, 2014. – 212 p.
- 2. Slack N. Operations Strategy / N. Slack, N. Lewis. – US: Pearson, 2015. – 480 p.
- 3. Istocescu A. Strategy and strategic management of the Organization. Fundamental concepts. Managerial applications. – Bucharest: Economy, 2005. – 212 p.
- 4. Stevenson W.J. Operations management. – 12th Edition. – US: McGraw-Hill Education, 2014. – 960 p.
- 5. Rusu V. Development of operational strategies of industrial enterprises under conditions of uncertainty / V. Rusu, I. Nun // International scientific Conference, Balti, 30 November – 1 December 2018. – pp. 34–40.
Comments(0)