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Competitiveness regulation of dairy products production in the Crimea

Research Article
DOI: 10.21661/r-80392
Open Access
Monthly international scientific journal «Interactive science»
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Published in:
Monthly international scientific journal «Interactive science»
Author:
Volodkina A. A. 1
Scientific adviser:
Domozhilkina Zh. V.1
Work direction:
Экономика
Rating:
Article accesses:
5416
Published in:
doaj
eLibrary.ru
1 Institute of Economics and Management of Structural subdivision of FAEI HE “V.I. Vernadskiy Crimean Federal University”
For citation:
Volodkina A. A. (2016). Competitiveness regulation of dairy products production in the Crimea. Interactive science, 115-117. https://doi.org/10.21661/r-80392
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UDC УДК 637.1/.3.009.12 (470)

Abstract

The article outlines the results of studying the major problems concerning supporting competitiveness and quality of dairy products in the Crimea. The researchers compared the level of competitiveness of the dairy enterprise ltd. «Бег» with other brands of milk and suggested measures to improve the efficiency and effectiveness of competitiveness management of dairy products in this region.

References

  1. 1. Долинская М.Г. Маркетинг и конкурентоспособность промышленной продукции / М.Г. Долинская, И.А. Соловьев. – М.: Издательство стандартов, 1991. – 128 с.
  2. 2. Нагапетьянц Н.А. Маркетинг в отраслях и сферах деятельности: Учебное пособие / Н.А. Нагапетьянц. – М.: Вузовский учебник, 2007. – 272 c.

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