the concept of competitiveness and mechanisms of management of competitiveness of production is considered. Major factors of ensuring competitiveness of production of agrarian and industrial complex are allocated. The main problems of production of wheat in the Republic of Crimea making negative impact on the level of her competitiveness are revealed. The mechanism of management of competitiveness of production of agrarian and industrial complex is developed.
presented challenges and stages of the development process of marketing strategies for competitive agricultural enterprises, consider a system of competitive strategies are disclosed function to ensure their implementation.
the article outlines the results of studying the major problems concerning supporting competitiveness and quality of dairy products in the Crimea. The researchers compared the level of competitiveness of the dairy enterprise ltd. «Бег» with other brands of milk and suggested measures to improve the efficiency and effectiveness of competitiveness management of dairy products in this region.