Nazarova Daria Nikolaevna

Place of work

Organization:
FSBEI of HE "G.V. Plekhanov Russian University of Economics"
Position:
аспирант

Author's articles(1)

Социальная сущность инноваций как инструмент устойчивого развития компаний

04.05.2017

Annotation

Today consumer preferences are determined not only by the quality of products, goods and services, but also the emotional component of each company. Stability of a brand completely depends on the human factor. The formation of the system approach to the introduction and implementation of innovative management that helps to correctly provide the activation used for innovative projects in technological, economic and social sphere, which is more responsible corporate culture.
more