Shumilina Angelina Vladimirovna

Place of work

Organization:
FSFEI of HE "Yuri Gagarin State Technical University of Saratov"
Position:
магистрант

Author's articles(1)

Концептуализация проектирования образов социальной рекламы

09.11.2017

Annotation

The perspective of using technologies for designing images of commercial advertising is considered in social advertising. Widely used in the promotion of products of well-known brands of animation characters allows you to emphasize the semantic aspects of the advertising message associated with the universal characteristics of objects. This approach may well be shifted to the field of social advertising, in many cases carrying out the representation of universal values.
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