Bedzhanian Irina Andranikovna

Author's articles(1)

Prospects of incorporating the promotion of a healthy lifestyle in the practice of promoting fashion industry products



The article substantiates the productivity of use, the promotion of a healthy lifestyle, the opportunities created by the development of youth fashion. Fashion has become an effective tool for socio-cultural communication, which forms values for young men and women. Particularly productive is the use of social networking sites to promote a healthy lifestyle, as appropriate to the notion of fashion.