TRAVEL MARKETING: THEORY, STATISTICS AND PRACTICE
Annotation
The article examines the theoretical and applied aspects of tourism marketing as one of the key directions in the development of the tourism industry. The article reveals the features of marketing activities in tourism, including the specifics of the tourist product, consumer behavior, the role of branding territories and promotion tools. The article analyzes current trends in the field of marketing, such as digitalization, environmental sustainability, emotional storytelling and the use of user content. Statistical data on the state of global and domestic tourism are provided, as well as spec...