List of publications on a keyword: «потребительское поведение»
Экономика
FSAEI of HE "Ural Federal University named after the first President of Russia B.N.Yeltsin" , Свердловская обл
«Ekonomicheskie osnovy povedeniia potrebitelia»
FSBEI of HE "Syktyvkar State University name after P. Sorokin" , Коми Респ
«Влияние PR-технологий на формирование потребительского поведения в современном городском пространстве»
В данной статье на основе анализа тенденций развития PR-технологий делается вывод о необходимости учета влияния иррациональных факторов потребительского поведения на формирование современного городского пространства. Указывается на необходимость исследования вопросов взаимовлияния рекламы и городского пространства в общей модели поведения потребителей на рынке.
[08.00.00] Экономические науки
FSBEI of HE "Ural State University of Economics" , Свердловская обл
«Models of consumer behavior of households depending on the income level»
The consumer behavior of households is defined by a complex of internal and external factors: income of the population, motives and incentives of behavior, behavioral norms and personal preferences. As the example of structure analysis of the income and expenses of households of Sverdlovsk region during research models of consumer behavior of households are allocated, characteristics and structure of the population depending on their welfare are allocated. Author's approach allows forecasting of the consumer market, proceeding from the socio-economic factors forming the level of the population income in the region.
Социология
FSAEI of HE "Volgograd State University" , Волгоградская обл
Olga V. Tkachenko , candidate of sociological sciences
FSBEI of HE "Volgograd State Medical University" of Healthcare Service of Russia , Волгоградская обл
«Cultural factors impact on social risks of consumer behaviour»
This article describes the problems of social risks in consumer behavior. Social risks are manifested in the consumer's loss when purchasing or its using of a part of his capacity: money, health or peace of mind. Social risks in consumption are influenced by many factors, chief among which are cultural factors. The authors reveal the impact of cultural factors on the social risks occurrence on the basis of aggregate indicators and data of a sociological survey conducted in the city of Volgograd.
Психология
Institute of Service and Entrepreneurship (a branch of) FSFEI of HE "Don State Technical University" , Ростовская обл
«Психологические аспекты повышения эффективности рекламы»
Социология (гендерная социология, экосоциология и др.)
Herzen State Pedagogical University of Russia , Санкт-Петербург г