List of publications on a keyword: «territorial market»
Парадигмы современной науки
Institut upravleniia v ekonomicheskikh, ekologicheskikh i sotsial'nykh sistemakh SP Inzhenerno-tekhnologicheskoi akademii FGAOU VO "Iuzhnyi federal'nyi universitet" , Ростовская обл
«Podkhody k upravleniiu territorial'nym rynkom na osnove instrumentov marketinga»
In the present paper the structure of the social and economic potential of the territory is analyzed, the existing approaches and points of view are examined. The author describes content and structure of the territory potential, within which the functioning environment is highlighted. It is offered to use the resource-environment approach to the description of the marketing potential of the region; the key resource elements of the territory potential are closely described in the paper.
[08.00.00] Экономические науки
School of Economics and Management FSFEI of HE “Far Eastern Federal University” , Приморский край
«The role of territorial marketing in the formation of Russian Far East social and economic development complex»
The article describes those areas of marketing tools which used in the complex of measures on Far East development. The role of territory marketing in formation of conditions for social and economic development of Far East macroregion is determinated; proposals on marketing approach to territory management in order to increase its competitiveness and attractiveness are formulated.
Парадигмы современной науки (различные направления)
Institute of Social and Humanitarian Technologies of FSAEI of HE "National Research Tomsk Polytechnic University" , Томская обл
«Methods of development of corporate strategy of territorial market expansion, based on principles of project management»
Methodological approaches to areas attraction assessment were considered; actual attraction assessment models of I. Ansoff’s strategy management areas were proposed to supplement «social-image-investment environment» indicator. Attraction assessment’s criteria and parameters of new territorial market were reviewed. Methodology for risks classification, ELLIPS-PrO matrix, was proposed to assess the volatility level. Methodological approaches analysis to corporate project management system (CPMS) implementation in Russian companies was conducted. CPMS has been supplemented by the «corporate project culture» and «assure strategic compliance tools» elements.