List of publications on a keyword: «marketing research»
Экономика
Publication date: 05.11.2026
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Aiusha T. Batoeva
Oksana V. Kashpurova , candidate of economic sciences
FSBEI of HVE "Irkutsk State Transport University" , Иркутская обл
«MARKETING RESEARCH AND MARKET SEGMENTATION UNDER PLATFORM CONCENTRATION OF DATA»
The article compares a priori and post hoc segmentation with the distribution of consumer data in Russian e-commerce in 2025 and with personal data anonymization requirements. The concentration of 81 % of orders on marketplaces and attribute generalization are shown to shift the methodological advantage towards coarse a priori segments.
Социология (гендерная социология, экосоциология и др.)
Publication date: 20.10.2015
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FSBEI of HE "Tver State Technological University" , Тверская обл
«Проблемы и перспективы социологической поддержки деятельности современных организаций»
The article describes the main problems encountered in organizing and conducting sociological and marketing researches in modern companies, and also describes the prospects of development of sociological support organizations
Наука и инновации в современном мире и изменения социальных ценностей
Publication date: 28.10.2015
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Giulnara M. Magomedova
FSBEI of HE "Plekhanov Russian University of Economics" , Москва г
«Маркетинговые исследования как эффективный инструмент изучения потребительских предпочтений»
This article discusses the methodological foundations of marketing research of the Russian flower market. The basic features of marketing research in the market of flowers.