List of publications on a keyword: «маркетинговая кампания»
Экономика (экономическая теория, финансы, бухгалтерский учет, статистика и др.)
Publication date: 19.06.2017
Evaluate the material Average score: 0 (Всего: 0)
FSAEI of HE "Lobachevsky State Research University of Nizhniy Novgorod" , Нижегородская обл
«Use of the SOSTAC model and SMART method in developing marketing campaigns»
Keywords: The SOSTAC model is universal and successfully applied approach to develop a digital marketing plan, It includes six stages: Situation, Objectives, Strategy, Tactics, Actions and Control, SMART Technology – a modern approach to setting working objectives, The combination of these two methods lets to achieve optimal marketing results.