List of publications on a keyword: «телекоммуникационная компания»


Парадигмы современной науки (различные направления)

Publication date: 27.07.2017
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Zaitseva Olga Petrovna , doctor of economic sciences , профессор
PEI of HPE of Russian Central Union "Siberian University of Consumer Cooperation" , Новосибирская обл
Montoeva Medegma Aiusheevna , магистрант
FGBOU VO "Novosibirskii gosudarstvennyi arkhitekturno-stroitel'nyi universitet (Sibstrin)" , Новосибирская обл

«Obosnovanie metodicheskogo podkhoda k otsenke konkurentosposobnosti kompanii»

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The monograph is devoted to the problem of objective assessment of the company competitiveness for strategic decisions choice. Various approaches to its measurement, not always expedient in concrete business conditions, are offered in theory and practice. Key features of the telecommunication companies’ activity, influencing its competitiveness, are systematized in the research. Analytical tools of its assessment, including the matrix analysis and method of the analysis of hierarchies, are proved, adapted and applied. The existing and potential competitive positions of PJSC MegaFon are specified. Viable investments are proved, taking into account a condition of various segments of the company business. The recommendations about improvement of an assessment technique and mobilization technique of competitive advantages of the telecommunication companies are offered.