List of publications on a keyword: «youth fashion»
Yakovlev Lev Sergeevich , doctor of sociological sciences , профессор
Volga Region Institute of Management named after P.A. Stolypin (branch) of FSBEI of HE “The Russian Presidential Academy of National Economy and Public Administration” , Саратовская обл
«Prospects of incorporating the promotion of a healthy lifestyle in the practice of promoting fashion industry products»
The article substantiates the productivity of use, the promotion of a healthy lifestyle, the opportunities created by the development of youth fashion. Fashion has become an effective tool for socio-cultural communication, which forms values for young men and women. Particularly productive is the use of social networking sites to promote a healthy lifestyle, as appropriate to the notion of fashion.