List of publications on a keyword: «cinema merchandising»


Наука и инновации в современном мире и изменения социальных ценностей

Publication date: 20.04.2016
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Arefjeva Svetlana Mullanurovna , candidate of pedagogical sciences, docent , доцент
Naberezhnye Chelny Institute (branch) of FSAEI of HE "Kazan (Privolzhskiy) Federal University" , Татарстан Респ

«Искусствоведческий анализ рекламной продукции»

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This article describes the way of art and print advertising interaction; illustrations give an idea about the different ways they work. The proposed analysis allows to reveal quality and efficiency of product advertising from the perspective of art.