List of publications on a keyword: «corporate identity»


Культурология и искусствоведение (теория и история культуры, музееведение и др.)

Publication date: 06.07.2016
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Anokhina Natalya Dmitrievna , студентка
Tkalich Svetlana Konstantinovna , doctor of pedagogical sciences , профессор, академик РАЕ
Sokolnikova Natalya Mikhailovna , doctor of pedagogical sciences , профессор, академик МАН
Institute of Arts of FSBEI of HE "Moscow State Pedagogical University" , Москва г

«Development of corporate identity on the basis of the international identity by example of the author's floristic studio (Moscow)»

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The article discusses the process of diploma project development. The project includes development of corporate style of the company on the principle of «identity», creation of original style elements and also development of a package of promotional products for the author's floristic studio. As an art-graphic element the authors chose a «modern» style. Project-art design was accomplished using computer programs Adobe Photoshop and Adobe Illustrator.

Культурология и искусствоведение

Publication date: 01.08.2016
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Vorobyeva Tatyana Yurievna , candidate of technical sciences , доцент
FSBEI of HPE "South Russian State Polytechnical University named after M. I. Platov" , Ростовская обл

«Graphic design of Japanese university symbols»

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This article uses a semiotic and visual-cultural analysis of the Japanese leading universities branding. It is shown that the design of a corporate style of universities in Japan has historical roots and serves as the basis of the brand of the university as well as Japan in whole.