List of publications on a keyword: «когнитивная модель»
Тема номера
Harvard University , USA
Andrey V. Antsyborov , graduate student
Mental Health Clinic «Psyche» , Ростовская обл
«Nightmares in Medical Practice»
Nightmares are scary or disturbing dreams which are associated with negative feelings, such as fear, terror or disgust. These feelings oftentimes awake the dreamer, who can easily recollect the content of the nightmare. Nightmares are not necessarily a symptom of a disease. Moreover, nightmares with little emotional response are experienced by almost all people once in a while without any risk for their health. However, nightmares that occur frequently and disturb the sleep might lead to clinically significant impairments in social, professional and other areas of life. They are considered a sleep disorder (parasomnia) and require a proper treatment. This review discusses the theoretical models of nightmares, their causes, diagnostics and treatment strategies.
Филология и лингвистика
MBEI MCS №4 , Ставропольский край
«Cognitive patterns of metaphorical nature in the advertisement of food during 1900–1950»
В статье рассматриваются когнитивные модели метафорического характера рекламных сообщений в период 1900–1950 гг. Анализ позволяет выделить модели, определить область-источник, которые обнаруживаются в утрате или актуализации информации о том или ином качестве товара. Динамика данного явления прослеживается на примере номинаций пищевых продуктов данного периода.
MBEI MCS №4 , Ставропольский край
«Modification of the advertising message frame structure of the XX-XXI centuries by the example of "beer" frame»
The article deals with the analysis of advertising messages frame during the XX-XXI centuries. The analysis allows to highlight a typology of modifications that are found in loss or update the information about a particular quality of the goods. The dynamics of such phenomenon can be traced by the example of the frame of the XX-XXI centuries "beer".