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This article analyzes the functioning of the Internet in the modern Runet slogans, as well as the definition of their role in the political discourse of language as an effective means of manipulating public consciousness. The analysis shows that in Runet among numerous idiomatic means of expression were specific slogan to the online space, which carry socially significant meaning. These Internet slogans are insulated public opinion, civic position that undoubtedly debarking of the most powerful means of social influence and social manipulation.

This article explores semantic and stylistic meaning changes of idioms with the word “silki” (snares) during XVIII–XXI centuries on the basis of Russian classics and modern literature texts and publicistic writing. It is proved that the word “silki” (snares) was used as a biblical expression in ecclesiastic and some fiction texts, this explanes its strong negative connotation, which is out of use in up-to-date contexts.

The article is devoted to searching the rhetorical ideal of current time. It is proposed to compare the criteria of the rhetorical ideal of antiquity, Russian eloquence and historical changes in the understanding and the assessment of this category. The research is based on the analysis of students’ works of the State Technical University. In conclusion, it is stated that it is necessary to make changes in the rhetorical education in current time.

According to the author insincerity is an integral feature of the modern society, that is why nowadays there is a preoccupation in the study of insincerity from the point of view of linguistics. Insincerity externalizes itself in insincere discourse. The aim of the article is to analyze assertive speech acts as an expressive mean of insincere discourse in English political texts. Having analyzed the examples, the author comes to a conclusion, that assertive speech acts are the effective means of expressing an insincere discourse.

This article analyses the main elements of Cesare Pavese’s poetics, an Italian writer of XX century. It is focused on the fundamental theme of festivity as a collective ritual of the mythical, sacral initiation.

The article is devoted to the problems of compound words codification in the dictionaries of antonyms. The variants of interpretation of composites, taking into account not only dictionary definitions, but also the nuances of a complex manifestation of compound words in language and speech – stylistic heterogeneity, asymmetry of the semantic components of the composite, antonyms for secondary meanings and nuances of word, imagery and terminology opposition are explored. Through the example of the construction of various types of entries it is concluded that a dictionary of antonyms compound words is relevant, it reflects not only the complex structure of each polisemic composite, but also demonstrates its paradigmatic and syntagmatic relations.