Problems of increasing the profitability of the enterprise in the restaurant business
Proceeding
- Published in:
- International Scientific and Practical Conference «Relevant lines of scientific research: theory and practice»
- Authors:
- Panfilova E. E. 1 , Petrakova P. K. 1
- Work direction:
- Экономика
- Rating:
- Article accesses:
- 1206
- Published in:
- eLibrary.ru
1 FSBEI of HE "State University of Management"
- APA
For citation:
Panfilova E. E., & Petrakova P. K. (2019). Problems of increasing the profitability of the enterprise in the restaurant business. Relevant lines of scientific research: theory and practice, 165-168. Cheboksary: SCC "Interactive plus", LLC.
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Abstract
The issues of effective organization of the enterprise, operating in the field of service are considered. Attention is paid to the mechanisms and methods of increasing business profitability due to the menu rotation, testing new recipes of dishes, as well as collecting accurate data on the company's operating activities. The possibility of introducing a customer relationship management system (CRM-system) in the enterprise service sector, which allows to increase revenue from promotional activities is clarified.
Keywords
References
- 1. Дуфала В.П. Инструментарий для формирования стратегии предприятия / В.П. Дуфала // Проблемы теории и практики управления. – 2013. – №1. – С. 34–42.
- 2. Kovalyov V.V. Financial Management: theory and practice / V.V. Kovalyov. – M: TK Velbi, Prospekt, 2006.
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