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Marketing Evaluation of Distribution Channels in the Cosmetic Goods Market

Research Article
DOI: 10.21661/r-530928
Open Access
Monthly international scientific journal «Interactive science»
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Published in:
Monthly international scientific journal «Interactive science»
Authors:
Radina O.I. 1 , Skrynnikova I. A. 2 , Uvarova M. V. 2
Work direction:
Экономика
Rating:
Article accesses:
1818
Published in:
eLibrary.ru
1 Novoshakhtinsk Branch of FSAEI of HE "Southern Federal University"
2 Institute of Service and Entrepreneurship (a branch of) FSFEI of HE "Don State Technical University"
For citation:
Radina O. I., Skrynnikova I. A., & Uvarova M. V. (2020). Marketing Evaluation of Distribution Channels in the Cosmetic Goods Market. Interactive science, 85-87. https://doi.org/10.21661/r-530928
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UDC 33.330.341.2

Abstract

The primary purpose of this study is to identify market opportunities and factors affecting the development of channels for the distribution of cosmetic products on the Russian market. The authors analyze the factors that influence the existing market situation of the channels of distribution of cosmetic products. According to the results of the marketing research, it is revealed that the distribution channels of the cosmetic products market may have possible advantages, which in the near future may take a leading position in the market segments, namely the use of innovative ingredients that provide skin nutrition; satisfaction of consumer expectations; price concessions as opposed to competitors, a wide range of products.

References

  1. 1. Issledovanie FDFgroup: Pokupka kosmetiki: chto opredeliaet vybor potrebitelia. Retrieved from https://www.gfk.com/ru/o-nas/o-nas/
  2. 2. Radina, O. I., Ershova, S. I., & Kolpikov, I. S. (2018). Le role de l'analyse comparative en matiere de commerce d'une entreprise commerciale. Science and education: trends and prospects: collection of scientific articles, 115. NY.
  3. 3. Velichko, N. Y., Kobersy, I. S., & Radina, O. I. (2017). Sales Promotion in the Marketing Communications. International Journal of Applied Business and Economic Research., Vol. 15, 13. Retrieved from https://elibrary.ru/item.asp?id=31062296
  4. 4. Chesnokova, A. V., & Radina, O. I. (2015). Formirovanie loial'nosti potrebitelei k torgovym tsentram kak faktor rynochnogo razvitiia kompanii: monografiia. Novocherkassk: Lik.

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