the paper delivers the comparative analysis of the synthetic process of the relationship marketing development models. It is proved that in spite of difficulties in its structure the system models encourage a better understanding of the structure, functions and interconnections of the relationship marketing in the services sector of higher education institutions. The research insights showed that the modern conception of the institutional relationship marketing imposes the set of commercial, state and noncommercial marketing instruments. These instruments build the socioeconomic managing syste...
the purpose of this article is to identify the existing trends in the advertising of beauty salons in social networks, to substantiate the importance of using social networks as a technology for positioning the beauty industry and its services, as well as to develop the idea of developing a social network designed to offer and promote beauty salon services online. The methods of using social networks are analyzed, such as targeting an audience, designing an account page, publishing content, attracting users of social networks, and launching commercial advertising.
статья посвящена исследованию способов формирования потребительской лояльности в сфере услуг. Авторами выявлены факторы и инструменты формирования программ лояльности клиентов на примере рынка продаж компьютерной техники в г. Шахты.
the primary purpose of this study is to identify market opportunities and factors affecting the development of channels for the distribution of cosmetic products on the Russian market. The authors analyze the factors that influence the existing market situation of the channels of distribution of cosmetic products. According to the results of the marketing research, it is revealed that the distribution channels of the cosmetic products market may have possible advantages, which in the near future may take a leading position in the market segments, namely the use of innovative ingredients that p...
