List of publications on a keyword: «target audience»


Publication date: 26.12.2017
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Mukhortikova Ekaterina Evgenevna , магистрант
Sandrina Viktoriia Evenevna , candidate of pedagogical sciences, docent , преподаватель, доцент
FGBOU VO "Sankt-Peterburgskii gosudarstvennyi ekonomicheskii universitet" , Санкт-Петербург г

«Instagram как эффективный инструмент продвижения бренда гостиницы (гостиничного предприятия) на российском и международном рынке»

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The report considers the promotion of the hotel brand through the social network Instagram. An analysis of the use of the Instagram platform as an instrument of promotion was conducted. For example, the St. Petersburg three-star hotel "Center hotel" is actively using this network.


Publication date: 14.04.2020
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Radina Oksana Ivanovna , doctor of economic sciences, professor , professor
Vasenev Sergei Leonidovich , candidate of economic sciences , доцент
Institute of Service and Entrepreneurship (a branch of) FSFEI of HE "Don State Technical University" , Ростовская обл
Poverennaia Daria Iurevna , student
Novoshakhtinsk Branch of FSAEI of HE "Southern Federal University" , Ростовская обл

«Social Networks as an Innovative Technology for Positioning in the Beauty Industry»

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The purpose of this article is to identify the existing trends in the advertising of beauty salons in social networks, to substantiate the importance of using social networks as a technology for positioning the beauty industry and its services, as well as to develop the idea of developing a social network designed to offer and promote beauty salon services online. The methods of using social networks are analyzed, such as targeting an audience, designing an account page, publishing content, attracting users of social networks, and launching commercial advertising.