Mukhortikova Ekaterina Evgenevna

In the process of the research, a comparative analysis of the services provided by the Soyuz hotel company was made to meet the basic standards of hotel services. As a result, a number of problems were identified, both technical and functional quality, and social quality of services. In connection with these, methodological and practical recommendations were proposed to improve the quality system of the services provided.

The report considers the promotion of the hotel brand through the social network Instagram. An analysis of the use of the Instagram platform as an instrument of promotion was conducted. For example, the St. Petersburg three-star hotel "Center hotel" is actively using this network.