List of publications on a keyword: «social network»

This article is devoted to the analysis of the role of social capital in the context of the labor market. The paper examines the conceptual apparatus and basic approaches to understanding the essence, features and functions of social capital. The article explores the influence of social capital on the labor market. Particular attention is paid to the study of networks of social connections that form social capital in the labor market in accordance with network theory.

It is important for politicians to understand public opinion. To get that, they can use not only direct quizzes, but also social networks’ posts and comments. In order to do this, they should use information system that could gather and analyze data to gat clusters – actual topics. The purpose of this article is to select clustering method as well as library for implementing code and to show some test results.

This article focuses on the security of personal data in social networks. In modern society, almost each of us is registered in at least one social network, where we communicate and exchange information with each other. However, there are significant risks and dangers, since the personal data of many people can be stolen. The style of openness and spontaneity that is characteristic of communication in social networks can often be used by detractors or criminals. In this article, the problems associated with the security of personal data of users of social networks were considered, and an analysis was made of ways to protect personal data in social networks. The article also points out exactly how users of social networks on their own, without resorting to anyone else's help, can ensure the security of their personal data and warn them against leakage and theft.

The purpose of this article is to identify the existing trends in the advertising of beauty salons in social networks, to substantiate the importance of using social networks as a technology for positioning the beauty industry and its services, as well as to develop the idea of developing a social network designed to offer and promote beauty salon services online. The methods of using social networks are analyzed, such as targeting an audience, designing an account page, publishing content, attracting users of social networks, and launching commercial advertising.

In this article the author outlines that in the age of information technologies, the sphere of interaction between customers and sellers has moved to the Internet. Every day 5 billion people on the planet enter the network. In this regard, in recent years, advertising on the Internet has become increasingly popular. The author of the article points out various types of advertising. The author comes to a conclusion that modern business structures and private entrepreneurs actively use social networks to promote their products and services, because social networks are an ideal advertising platform.

This article tells about the phenomenon of dependence on social networks. Said phenomenon is not formally recognized as a diagnosis in the existing classifications of mental and behavioral disorders. At the same time, the dynamics of the development of dependence on social networks has much in common with the «classical» addictive disorders. The following symptoms and syndromes can be distinguished in the structure of dependence on social networks: craving, mental discomfort with the affective component, growth of tolerance, withdrawal syndrome, salience, relapse. The process of formation of dependence on social networks is influenced by a combination of neurobiological, individual, and also social factors, which allow understanding the mechanisms of the formation of the disorder and developing approaches to treatment.

This article focuses on such relevant issue as SMM. It also reveals such an aspect as the absence of a unified measure of the effectiveness of SMM. The authors tell about the need for research and the creation of uniform criteria for measuring the effectiveness of the work of SMM specialists.

The article substantiates the productivity of use, the promotion of a healthy lifestyle, the opportunities created by the development of youth fashion. Fashion has become an effective tool for socio-cultural communication, which forms values for young men and women. Particularly productive is the use of social networking sites to promote a healthy lifestyle, as appropriate to the notion of fashion.

The article considers social networks as one of the components of information technologies in the system of the world educational space. Social networks are represented by the mechanism of social interaction, without which social and cultural development is impossible. Network education is a system independent of the formal structures, which functions solely due to the individuality of its participants.

This article considers the technologies of the alcohol brand formation. The advertising campaigns of the leading brands are analyzed. The peculiarities of using advertising methods, concepts and technologies are revealed. Based on the study, several specific advertising technologies are published, which are most effective in practical application.

Authors focused on study of small communities of the social network Vkontakte. For this purpose, specialized program for collecting open data from such communities was developed, which is available in the public domain. The program is easy to use and allows you to collect data about the participants and calculate basic metrics of small communities. The output format is organized in a such way that it can be used without any additional processing in the program for analysis and visualization of networks – Gephi, which significantly enhances the capabilities of researchers. Numerical simulations were made to demonstrate features of the program.

The article is devoted to the study of social networks impact on an individual, which are an important part of a modern society. Through reflections the reasons of the popularity of the phenomenon of virtual communication in the 21st century are determined: what drives a person when he / she registers on the sites for communication, premises for his / her actions and consequences. The latter is viewed from both a social and a personal point of view. After analyzing the charts of social networks popularity, the authors come to the conclusion that there is an increase in the population of the virtual communication supporters. It allows to assert that the problem of the termination of live communication is relevant to this day. Dualism of social networks influence on the consciousness of an individual is stated: together with negative consequences positive aspects are considered. By analyzing social media researches, as well as by the means of a survey, the dominant reason for the world wide web entering is identified. After that, it is clearly shown what a typical site for communication is; as a result, the pros and cons of such time spending are specified. The conclusion states the predominance of the Internet dependence over the other types of dependencies, also forecasts are made for the future of both social networks and the people caught in their web.

В статье говорится о вредных последствиях социальных сетей. Авторы представляют свое видение решения этой проблемы.

The report considers the promotion of the hotel brand through the social network Instagram. An analysis of the use of the Instagram platform as an instrument of promotion was conducted. For example, the St. Petersburg three-star hotel "Center hotel" is actively using this network.

This article considers the social networks as one of information technologies in system of world edu-cational space. Social networks is that mechanism of social interaction, without which sociocultural development is impossible. A network education is system independent on formal structures, which functions only by virtue of its partic-ipants’ identity.

The loss of continuity between generations, the lack of desire of the younger generation to study the history and culture of its people, therefore, to objectively assess and accept the past, to analyze and compare the achievements of civilization is a reality of the XXI century. In the development of the conceptual foundations and methodology of curricular and extracurricular activities fit with the practice of ethnographic expeditions of the research activities in the field of folk art culture.

The article focuses on the empirical study of students' behavior in social networks; the study was conducted by statistical data analysis methods obtained by interviewing students.

On the basis of the activity and management approaches, modern scientific research in the field of Internet technologies and social networks, the article discusses the stages of involvement, goal-setting, design, implementation and analysis of the results of actions of users of social networks. Used methods of generalization of scientific data and system analysis. Marked features of the activity in the social network. The ways of social regulation of activity in a social network are defined.

The paper presents an overview of the most commonly encountered Information and Communication Technologies (ICT) capable of sufficiently enriching and upgrading educational and research processes. It also discusses some results of Russian and foreign research into the current condition and prospective applications of ICT and considers the basic problems of their effective adaptation in the domestic academic environment.

In this article the author explores the experience of using social media platforms as instruments which form children reading range among elementary school students. The stages were defined and the conclusion about perspectives of its using by elementary school teachers was made.