Tiutiunnik Aleksandra Iurevna

The paper discusses the issues associated with a personalized concept for the development and promotion of differentiated SPA and Wellness programs in the hotel market. According to the results of the developed plan must be stratified base of the SPA and Wellness services that represent the ranked strata at the request of the class A, B, C that will generate a diversified service packages for personalized advancement

In the work the hotel enterprises providing SPA-services are considered. The main competitors in the SPA sphere among the popular hotels are presented, the criteria that are important for selecting a SPA salon by guests are investigated.