Krytchenko Olga Fiodorovna

The article outlines the features of orthoepic norms, which constitute an integral part of the speech culture of every Russian‑speaking person. However, following some orthoepic norms can be challenging. For example, some borrowed vocabulary in the Russian language has orthoepic features that are established by the literary norm.

The article describes the rules and norms for stress placement that are applied in different communication situations.

The article presents lexical norms that regulate the use of borrowed and obsolete words in speech, taking into account such phenomena as polysemy, homonymy, synonymy, antonymy, paronymy, etc.