List of publications on a keyword: «triggers»
Экономика
Publication date: 01.07.2025
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Maksim V. Khmelev
FSBEI of HVE "Irkutsk State Transport University" , Иркутская обл
«Emotional Marketing: How to evoke emotions in consumers and increase brand loyalty»
The article explores the role of emotional marketing in shaping consumer behavior and increasing brand loyalty. It considers key emotional triggers (joy, nostalgia, fear, compassion, etc.), strategies for creating emotional content (story-telling, visual elements, personalization) and their impact on audience engagement. Special attention is paid to the ethi-cal aspects of using emotions in marketing, including issues of honesty, inclusiveness and data protection. Based on an analysis of performance measurement methods (engagement, surveys, sales metrics), a conclusion is made about the importance of emotional connections for the long-term success of a brand.
Педагогика общеобразовательной школы
Publication date: 16.12.2016
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MAOU "SOSh 78" , Кемеровская обл

