List of publications on a keyword: «corporative culture»
Социально-экономическая политика России и зарубежных стран
Plekhanov Russian university of economics , Москва г
«Социальная сущность инноваций как инструмент устойчивого развития компаний»
Today consumer preferences are determined not only by the quality of products, goods and services, but also the emotional component of each company. Stability of a brand completely depends on the human factor. The formation of the system approach to the introduction and implementation of innovative management that helps to correctly provide the activation used for innovative projects in technological, economic and social sphere, which is more responsible corporate culture.