List of publications on a keyword: «transfer of technologies»
Социология (гендерная социология, экосоциология и др.)
FSFEI of HE "Yuri Gagarin State Technical University of Saratov" , Саратовская обл
Lev S. Yakovlev , doctor of sociological sciences
Volga Region Institute of Management named after P.A. Stolypin (branch) of FSBEI of HE “The Russian Presidential Academy of National Economy and Public Administration” , Саратовская обл
«Концептуализация проектирования образов социальной рекламы»
The perspective of using technologies for designing images of commercial advertising is considered in social advertising. Widely used in the promotion of products of well-known brands of animation characters allows you to emphasize the semantic aspects of the advertising message associated with the universal characteristics of objects. This approach may well be shifted to the field of social advertising, in many cases carrying out the representation of universal values.
Экономика предпринимательства, организация и управление предприятиями, отраслями, комплексами
FGBOU VO "Ul'ianovskii gosudarstvennyi tekhnicheskii universitet" , Ульяновская обл
«Особенности формирования предпринимательского университета»
The main objective of universities designated by trends of modern development of society consists in a contribution to its sociocultural and economic development through a transfer of the knowledge and technologies generated by these higher educational institutions. The most effectively this task is realized within model of enterprise university. In article the main scientific approaches to the theory of enterprise university are considered