List of publications on a keyword: «loyalty»

The article explores the role of emotional marketing in shaping consumer behavior and increasing brand loyalty. It considers key emotional triggers (joy, nostalgia, fear, compassion, etc.), strategies for creating emotional content (story-telling, visual elements, personalization) and their impact on audience engagement. Special attention is paid to the ethi-cal aspects of using emotions in marketing, including issues of honesty, inclusiveness and data protection. Based on an analysis of performance measurement methods (engagement, surveys, sales metrics), a conclusion is made about the importance of emotional connections for the long-term success of a brand.

The article examines manifestations of humanism and anti-humanism in the local circumstances of the war in the ordinary intercourse of representatives of warring parties, as well as within the Soviet armed forces - especially in relations of commanders and subordinates.

Research conducted using mobile questionnaire has shown that mobile surveys exhibit external validity issues when compared to traditional telephone interviews in case of identical survey design and sampling technique.