List of publications on a keyword: «euphemism»
Филология
Moskovskii gosudarstvennyi lingvisticheskii universitet , Москва г
«Conceptual metaphor as the basis for the semantics of perfumery naming»
In this article the author analyzes the most common means of forming the semantics of nominations for perfumery and scents based on a conceptual metaphor. It should be noted that the stylistic coloring of nominations can be different: from neutral to colloquial (slang). Particular attention is paid to nominations related to the representation of the concept “Alcohol” in perfumery. Lexical units of the English and French languages were used in this analysis. The total number of lexical units is 300 units.
Филология и лингвистика (русская литература, фольклористика, журналистика, языкознание, прикладная лингвистика и др)
Anastasiia A. Ermoshkina
Philology, journalism and intercultural communication institute FSAEI of HE "Southern Federal University" , Ростовская обл
«Языковые фреймы и речевые паттерны как средства коммуникативного воздействия»
The article touches upon the problem of linguistic manipulation achieved in the English language through systematization of speech patterns and language frames within the utterance. The authors analyze patterns and frames as interdisciplinary concepts, verbal categories and productive means of speech manipulation, analyze theoretical premises of the issue, and give examples of practical linguistic implementation of frame-based structuring of the utterance following the existing speech patterns.