List of publications on a keyword: «strategic analysis»


Парадигмы современной науки (различные направления)

Publication date: 27.07.2017
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Zaitseva Olga Petrovna , doctor of economic sciences , профессор
PEI of HPE of Russian Central Union "Siberian University of Consumer Cooperation" , Новосибирская обл
Montoeva Medegma Aiusheevna , магистрант
FGBOU VO "Novosibirskii gosudarstvennyi arkhitekturno-stroitel'nyi universitet (Sibstrin)" , Новосибирская обл

«Obosnovanie metodicheskogo podkhoda k otsenke konkurentosposobnosti kompanii»

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The monograph is devoted to the problem of objective assessment of the company competitiveness for strategic decisions choice. Various approaches to its measurement, not always expedient in concrete business conditions, are offered in theory and practice. Key features of the telecommunication companies’ activity, influencing its competitiveness, are systematized in the research. Analytical tools of its assessment, including the matrix analysis and method of the analysis of hierarchies, are proved, adapted and applied. The existing and potential competitive positions of PJSC MegaFon are specified. Viable investments are proved, taking into account a condition of various segments of the company business. The recommendations about improvement of an assessment technique and mobilization technique of competitive advantages of the telecommunication companies are offered.

Менеджмент и его разновидности, диверсификация, маркетинг, ценообразование

Publication date: 14.02.2017
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Fateeva Svetlana Viktorovna , doctor of philosophical sciences, candidate of economic sciences , профессор
Barkar Nikita Igorevich , магистрант
Institute of Service Industry and Business (Brunch) FSFEI of HE "Donsk State Technical University" , Ростовская обл

«Стратегические ориентиры компании-товаропроизводителя в современных условиях хозяйствования»

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The article is devoted to using the tools of strategic analysis in defining the strategic orientation of the company. The object of the study were a large company with the brand of "Shakhtinskaya plitka", which at the moment is trying to change their market rate.