List of publications on a keyword: «positioning»
Тема номера
FSBEI of HE “The Russian Presidential Academy of National Economy and Public Administration” , Москва г
«Innovative Approaches to Positioning in Marketing»
The article deals with the modern features of positioning and repositioning in marketing, as well as innovative approaches to positioning, analyzed on specific examples of companies that have initiated their use.
[08.00.00] Экономические науки
Russian University of Transport , Москва г
«Marketing models of the impact on the consumer»
The author of the article notes that the process of influence on consumers can be identified in three marketing models. For each of these models, you can select those elements of the complex that are associated with the description of the user profile in fact and taking into account his preferences.
Проблемы повышения качества образования в современных условиях
MBOU Anninskaia SOSh 1 , Воронежская обл
«Приемы целеполагания на уроках математики»
Summary: this article deals with different methods connected with the aim posi-tioning at the lessons of mathematics at secondary school. It gives some concrete examples of their usage.
Тема номера
FSBEI of HE “Siberia State Academy of Geodesy” , Новосибирская обл
«Satellite and computer technologies for applied navigation»
The article describes practical methods of navigation using GPS-navigators, topographic maps and the Internet, which can help people, interested in travelling (tourists, fishermen, hunters, and including professionals (geologists, surveyors, topographers) to reliably find their way to the target site. It also describes methods of navigation with a GPS-navigator Garmin eTrex H. The described technique will help to find the way back, eliminating or significantly reducing the possibility of the loss of orientation in unfamiliar terrain. Thanks to GPS-navigator it is easier to move on unfamiliar terrain, even with the presence of a topographic map. The «Internet» network significantly expands the possibilities of satellite navigation receiver. Due to the rapid display of all the changes of the area and the large scale of satellite imagery it is easier to find the way to the target.
Экономика предпринимательства, организация и управление предприятиями, отраслями, комплексами
GO VPO "Donetskii natsional'nyi universitet ekonomiki i torgovli im. Mikhaila Tugan-Baranovskogo" , Ukraine
«Формирование маркетинговой конкурентной стратегии предприятия»
В нестабильное время становления и развития предприятия достичь преимущества на рынке может только детально продуманная и логически выстроенная эффективная маркетинговая конкурентная стратегия фирмы, предприятия, компании. Успех определяется также способностью и умением её разработки и реализации каждым менеджером по маркетингу. В статье рассматриваются особенно важные и значимые точки составления некоего плана действий по формированию конкурентной стратегии любого современного предприятия.