List of publications on a keyword: «digital marketing»
Экономика (экономическая теория, финансы, бухгалтерский учет, статистика и др.)
FSAEI of HE "Lobachevsky State Research University of Nizhniy Novgorod" , Нижегородская обл
«Use of the SOSTAC model and SMART method in developing marketing campaigns»
Keywords: The SOSTAC model is universal and successfully applied approach to develop a digital marketing plan, It includes six stages: Situation, Objectives, Strategy, Tactics, Actions and Control, SMART Technology – a modern approach to setting working objectives, The combination of these two methods lets to achieve optimal marketing results.
Менеджмент и его разновидности, диверсификация, маркетинг, ценообразование
Maksim V. Pynko
Elena B. Kmet , candidate of economic sciences
FSBEI of HPE "Vladivostok State University of Economics and Service" , Приморский край
«Обзор российского рынка digital рекламы»
Nowadays Digital advertising has the highest rate of growth in the global advertising market. Modern advertisers every year more and more attention to interactive advertising. This article describes the main types of Digital advertising, digital advertising market in Russia condition in 2014-2015, identified the main trends in the market and propose actions promoting the International Department of Marketing and Trade VSUES.