List of publications on a keyword: «СМИ»
Культурология
Svetlana V. Ushakova , candidate of philological sciences
FGAOU VO "Belgorodskii gosudarstvennyi natsional'nyi issledovatel'skii universitet" , Белгородская обл
«Zhurnalistika kak populiarizator kul'turno-gumanitarnykh znanii»
В статье оценивается роль журналистики в популяризации и распространении культурно-гуманитарных знаний. Каждый из специалистов считает одной из основных задач журналистики – говорить о культуре, писать о ней в массы, просвещая таким образом население.
Социология
Belorussian State University , Belarus
«Media economically oriented tecnologies in mass media activity»
This article explores cost-effective mass media technologies. The experience of the use of paid access to the media content of Belarus was studied, the author also made the forecast on its future functioning. The paper provides global media industry trends and focuses on the use of messagers to promote content and increase the target audience of mass media. The research used the methods of content analysis and a written survey. During the study the author revealed that the media economically oriented technologies help to make a profit through distribution of content and formation of a loyal mass media audience.